Free CRO course

Learn CRO from zero, one short lesson at a time

Eight modules, eight bite-sized lessons each. Every lesson has a real example, a small exercise and a 2-minute quiz. Start wherever you like, but Module 1 is a good first step.

Start lesson 1

Modules

1. 

   Module 1

   Foundations

   What CRO is, what it isn't, and how to measure what actually matters.

   4 of 8 lessons live

2. 

   Module 2

   Research

   How to find out why visitors hesitate, without guessing.

   0 of 8 lessons live

3. 

   Module 3

   Analytics

   Read your numbers with confidence, and spot the step where people leave.

   0 of 8 lessons live

4. 

   Module 4

   Strategy

   Turn what you found into ideas worth testing, in the right order.

   0 of 8 lessons live

5. 

   Module 5

   Experiment science

   The statistics behind A/B tests, without the scary bits.

   0 of 8 lessons live

6. 

   Module 6

   Implementation

   Build, check and launch tests that don’t break anything.

   0 of 8 lessons live

7. 

   Module 7

   Applied CRO

   Apply it all to landing pages, online stores and SaaS products.

   0 of 8 lessons live

8. 

   Module 8

   Practitioner practice

   Put it together on a practice business and earn your certificate.

   0 of 8 lessons live

Learning paths

Paths reuse the same lessons; nothing is duplicated.

• Beginner

  New to CRO? Start here.

  1. Foundations
  2. Research
  3. Strategy

• Ecommerce practitioner

  Product pages, checkout, trust.

  1. Foundations
  2. Analytics
  3. Applied CRO

• SaaS practitioner

  Activation, trials, pricing.

  1. Foundations
  2. Analytics
  3. Applied CRO

• Team lead

  Program, governance, roadmap.

  1. Strategy
  2. Implementation
  3. Practitioner practice

• Experimentation specialist

  Statistics, validity, QA.

  1. Experiment science
  2. Implementation
  3. Strategy