Principles
- Evidence before opinion. Claims cite sources. We separate established findings, debated findings and practitioner heuristics.
- No invented results. We never invent test results, client names, testimonials or credentials. Fictional examples are labelled as fictional, and their numbers as illustrative.
- Ethics first. We don’t teach or test dark patterns.
- Accessible to everyone. Free to read, no registration wall, designed to WCAG 2.2 AA.
How a piece is made
Brief → primary-source research → evidence ledger → outline → draft → factual and statistical review → accessibility review → internal links → approval → scheduled release → monitoring.
- Presenter and expert reviewer. Lessons and guides are presented by Phil the CRO Guy, a fictional guide, and expert-reviewed by Filip Doneski before publication. Each page shows the reviewer and the date it was last updated. In structured data, Mentorele (not Phil) is listed as the author.
- AI assistance. AI tools may help with research organisation and drafting. A human expert reviews every claim, number and source before publication, and nothing is published automatically without that approval.
- Sources. Every source is recorded with its URL, access date, the claim it supports and its limitations.
Case-study labels
| Label | Meaning |
|---|---|
| Fictional demonstration | Invented business and original wireframes, to teach a method |
| Observational teardown | Dated observations of a public interface; hypotheses only |
| Reported experiment | Figures attributed to a public report, not independently verified |
| Pattern analysis | A recurring pattern across many products, without company-specific results |
Commercial independence
Mentorele’s educational content is free. Paid services are delivered by a partner CRO agency. If we ever recommend a third-party tool or agency in return for compensation, it will be disclosed next to the recommendation. See the referral disclosure.
Corrections
Spotted an error? Tell us via the contact page. Material corrections are noted on the page with the date.