Glossary · 1 min
Conversion rate: definition, formula and common pitfalls
Conversion rate is the share of visitors, sessions or users who complete a goal. The formula, worked examples, and the choices that change the number.
Glossary
CRO glossary: The jargon, in plain English
Short definitions for the words you’ll hear in CRO meetings, each linked to a guide if you want to go deeper.
Foundations
WXM method
Glossary · 1 min
WXM (Wave Experimentation Model): definition
WXM is the Wave Experimentation Model by Wavesy: a repeating CRO cycle of Wonder, Architect, Validate and Expand. A short definition with what each phase produces.