Module 3 of 8

Analytics

Tracking, GA4 basics, funnels and segments, explained for people who don’t live in spreadsheets.

Lessons

1. 1

   Events and tracking plans

   Write a tracking plan with clear event definitions

   Coming in a monthly release

2. 2

   GA4 implementation concepts

   Understand GA4 events, conversions and explorations

   Coming in a monthly release

3. 3

   Tracking quality assurance

   QA tracking before trusting a number

   Coming in a monthly release

4. 4

   Funnel and drop-off analysis

   Find where and for whom the funnel leaks

   Coming in a monthly release

5. 5

   Segmentation and cohorts

   Segment without fishing for false positives

   Coming in a monthly release

6. 6

   Consent and measurement limitations

   Account for consent and data gaps

   Coming in a monthly release

7. 7

   Baseline uncertainty and benchmarks

   Read baselines with their uncertainty

   Coming in a monthly release

8. 8

   Build a diagnostic dashboard

   Design a dashboard that answers diagnostic questions

   Coming in a monthly release