Case studies
CRO case studies you can click through
Short, visual stories about why people get stuck, and what you could do about it. Each one takes 2 to 5 minutes. Click through slide by slide, or read it as an article.
Each study walks through the full WXM cycle in practice (look, plan, test, grow) and scores its main idea with PXL, so you can see the methods at work. Every study says up front whether it’s a made-up example, an observation of a real site or a published experiment. Let’s dive right in.
The shipping-cost surprise: Why shoppers bail at checkout
Fictional plant shop 'Leafy Lane' loses many mobile shoppers at the shipping step.
Fictional demo · ecommerce
Cancel flows: How to let users go (and win some back)
Many subscriptions make joining easy and leaving hard: hidden cancel links, forced calls, guilt-tripping copy.
Pattern analysis · saas
The empty dashboard: Why trial users never come back
Fictional reporting tool 'Chartwise' gets plenty of trial sign-ups, but most new users see an empty dashboard and never connect data.
Fictional demo · saas
53 more case studies are in production and arrive in monthly releases. Get them by email.