Module 4 of 8

Strategy

Write good hypotheses, rank them, plan a roadmap and get the people around you on board.

Lessons

1. 1

   Research-backed hypotheses

   Write falsifiable hypotheses linked to evidence

   Coming in a monthly release

2. 2

   Prioritization with PXL and its limits

   Score a backlog with PXL and know where scoring breaks

   Coming in a monthly release

3. 3

   Roadmaps and backlogs

   Turn a scored backlog into a quarterly roadmap

   Coming in a monthly release

4. 4

   Metrics and guardrails

   Choose a primary metric and guardrails before testing

   Coming in a monthly release

5. 5

   Stakeholder alignment

   Get buy-in without overpromising

   Coming in a monthly release

6. 6

   Team roles and governance

   Assign decision rights and review steps

   Coming in a monthly release

7. 7

   Experiment documentation

   Document tests so learning compounds

   Coming in a monthly release

8. 8

   Design a quarterly CRO program

   Plan one quarter of WXM cycles

   Coming in a monthly release