Module 7 of 8

Applied CRO

Value propositions, forms, product pages, checkout, onboarding, pricing and retention.

Lessons

1. 1

   Landing-page value propositions

   Make the value proposition clear in seconds

   Coming in a monthly release

2. 2

   Forms and lead generation

   Reduce form friction without losing lead quality

   Coming in a monthly release

3. 3

   Product and category pages

   Answer shopper questions where they arise

   Coming in a monthly release

4. 4

   Checkout and shipping transparency

   Remove late surprises at checkout

   Coming in a monthly release

5. 5

   SaaS onboarding and activation

   Shorten time to value

   Coming in a monthly release

6. 6

   Pricing, trials and upgrades

   Test pricing and trials responsibly

   Coming in a monthly release

7. 7

   Retention and ethical offboarding

   Reduce churn without obstruction

   Coming in a monthly release

8. 8

   Copy, psychology and accessible design

   Combine copy and psychology ethically

   Coming in a monthly release