CRO audit checklist: Find what's wrong with your page in 30 minutes
A free CRO audit checklist for the WXM Wonder phase: measurement, funnel, clarity, trust, friction, mobile and accessibility. Tick it in your browser or print it.
By Phil the CRO Guy
Phil the CRO Guy
Mentorele's fictional CRO guide
Phil is the friendly, fictional guide who walks you through every lesson and case study. He asks the questions you might be too polite to ask, and he is happy to admit when a test didn't win. Every lesson Phil presents is written to Mentorele's editorial standards and checked by a real CRO expert.
Run this audit in the Wonder phase of WXM, one journey at a time (for example: product page → checkout). Every unticked box is a question to investigate, not a fix to ship.
How to use it
Pick one valuable journey.
Work through the sections in order. Measurement comes first because every later finding depends on trustworthy data.
For each issue, note what you saw, where, and the source (analytics, recording, survey, review).
Your ticks are saved in this browser only. The checklist appears below.
What this audit is not
It is a structured first look, not a substitute for user research or testing. Some unticked items will turn out to matter little for your audience; others will reveal your biggest opportunities. Evidence decides which.
CRO research methods for the WXM Wonder phase: analytics, recordings, heatmaps, surveys, interviews, usability tests and reviews, and what each can tell you.
How to build and read a conversion funnel, find the steps with the biggest absolute losses, segment without fooling yourself, and turn drop-offs into research questions.
A free CRO hypothesis template: evidence, change, audience, metric, mechanism, guardrails and decision rule. Fill it in here, copy it, and score it with PXL.
Score test ideas with the PXL framework (by CXL): ten evidence-based criteria, a ranked backlog and CSV export. Free, runs in your browser, nothing is uploaded.
